Are you running out of topics for your blog? Here is a great idea for a blog post, or even a whole series of blog posts that almost writes itself. All you have to do is consider which related products or services you use regularly in your business that you don’t sell yourself but could be useful to your customers and write a product reviews.
Let’s say you’re a massage therapist. You make your money by giving people massage treatments but you also use massage oils, towels, rollers and electronic massage devices. Other products you might be using: CDs with relaxing music, aromatherapy oils, essential oils, lotions, waxes, and much more. You don’t sell these products but your clients might want to buy them for their own use at home. Consider writing reviews for all the products you use but don’t sell yourself. And each review would be one blog post.
3 good reasons for writing product reviews
- Within each review you also link to the supplier’s website where people can buy the product or service in question. You can then even let the supplier know you’ve done so. If it’s a favourable review they are very likely going to share your post giving your blog post a much wider reach.
- If you’re currently blogging once a month, this strategy could be a great way to increase to twice a month without having to worry about where your extra content comes from. You simply alternate between stories related to your business directly and posts about related products.
- These types of posts are a great way to providing an additional service to your customers, as they get to find out more about what types of products you use and where those products are available.
Here are some more ideas for related products and services:
|Business||Related Products or Services|
|Photographer||Cameras, flash equipment, editing software, etc.|
|Virtual Assistant||Online calendars, scheduling software, etc.|
|Catering||Cookware, bakeware, food warmers, etc.|
I’m sure you get the idea. If you’re worried about giving away trade secrets by telling people which products you use, don’t be. Just because a person has the same camera as you will not make them a great photographer. Equipment doesn’t make your business, you do. By sharing these details and by being liberal with your praise for other businesses’ good products you come across as approachable, generous and confident in your abilities and who wouldn’t want to do business with someone like that?
Over to you
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