One of the main reasons for a business to start using Twitter is to reach their potential clients. If you want to do that you need to do some research. First of all, you need to find out who your ideal potential clients are, of course, who you want to reach. Once you have identified your ideal client profile you want to discover how to reach them.
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3 steps to reaching ideal potential clients on Twitter
content, ideal client, ideal client profile, potential client, tweets, Twitonomy and Twitter.