Search engine optimisation or SEO is the (dark) art of getting your website to rank highly in Google & Co. Here are 10 SEO mistakes to avoid.
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A tool to find all the blog topics you can ever write about
As a blogging trainer I often tell people to write about what their audience wants to read. There’s a tool that can help you to find relevant blog topics.
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How to create amazing blog graphics for free
In today’s post, I'd like to share with you how you can easily create blog graphics or any kind of image you might want for social media or other purposes.
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How to change what appears in Google search results
Each of the sections of the Google search results is called a snippet and optimising this snippet is what we're talking about today.
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Why you should use images in blog posts
If your business sells physical products, you will naturally want to add pictures to your blog posts. But do all businesses need images in blog posts?
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SEO in Blogging – What do I need to consider?
One of the main reasons for businesses to have a blog on their website is the impact it has on SEO (Search Engine Optimisation). Let’s take a closer look at how blogging can positively affect your ranking in search engines and what's involved.
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How to Use Tags in Blogging
Both, categories and tags, help you organise your blog content. We have already talked about categories in a previous article, but just to recap, you could consider categories to be the table of contents for your blog. But what about tags?
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Anatomy of a Successful Blog Post
Every blog post needs certain elements to be successful. A successful blog post is one that is read, shared and interacted with. But what are these elements? Here's a list of 8 components you should include in all your blog writing:
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comments, copy, CTA, headline, keywords, multimedia, social sharing tools and title.
The importance of keywords in blogging
Even though relevant content is king when it comes to Search Engine Optimisation (SEO), keywords are still very important. Here's why and how to use them.
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