Search engine optimisation or SEO is the (dark) art of getting your website to rank highly in Google & Co. Here are 10 SEO mistakes to avoid.
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Did you know that blogging gives you backlinks?
Here’s an interesting statistic for you. Did you know that companies who blog receive a whopping 97% more backlinks to their website?
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Blogging for Charities – how blogging can help to raise your organisation’s profile
It can be difficult for charities to feel heard amidst all the online noise and chatter. Most charities realise they need to be on social media but you need a solid approach to get potential donors and volunteers to click through to your website. Here’s how a blog can help.
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Should you use one of the free blogging platforms for your business?
If you're still using a free blogging platforms for your blog, you're missing out on several huge benefits of blogging. This post explains why.
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Blogging and SEO – Important factors to consider when you want to optimise blog posts
What influences a website’s search rankings? Is it still links and keywords? Does blogging have anything to do with this? How do you optimise blog posts?
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Optimising your blog page (both locations!)
Did you know that your blog post doesn't just live on one page? This is about optimising your blog pages for maximum interaction with your readers.
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6 important reasons why your blog MUST be on your business website
Your business blog should not be on a free platform such as Wordpress.com or blogspot.com. Here's why it's important that you blog on your business website.
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LinkedIn Articles vs Blogging – which platform should you choose?
Should you substitute writing LinkedIn articles for writing blog posts on your own website? Or can you simply write 1 article and publish it on both?
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Stuck for content ideas? Review a book!
Running out of ideas for content? Maybe you have read a good business book recently or a book that is useful for your industry. You could review that book in a blog post.
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Why product reviews could be great for your blogging
Are you running out of topics for your blog? Here is a great idea for a blog post, or even a whole series of blog posts that almost writes itself.
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