One of the main reasons for businesses to have a blog on their website is the impact it has on SEO (Search Engine Optimisation). Let’s take a closer look at how blogging can positively affect your ranking in search engines and what's involved.
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How to Use Tags in Blogging
Both, categories and tags, help you organise your blog content. We have already talked about categories in a previous article, but just to recap, you could consider categories to be the table of contents for your blog. But what about tags?
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How to use Related Posts to Keep Your Audience
If you ever study your Google Analytics results, it can be quite scary when you look at how little time people spend on your website. But what if the numbers show that the majority of people jump off after only a few seconds without ever going anywhere else? This is where a section called "Related Posts" can help.
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Creative Ways to Share Your Blog Post on Social Media
When you share your blog post on Social Media, you can of course simply take the title (which should be optimised for “clickability”), add the link to the post and maybe add a hashtag or two. That can get a bit boring after a while, especially if you do a lot of blog sharing. Here are some ways you can mix things up a little and make your social sharing updates more interesting.
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Key Ingredients for Retweetable Tweets
Twitter is a great social media platform, very vibrant, fast moving and full of people who want to engage. And yes, there are also lots of people hoping that their content will get shared and interacted with, but it has become a bit of an art form to achieve this. There are two things you need to do.
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What is SEO and why your website needs it
SEO is a bit of a moving target but if you keep a few basics right, your potential customers are going to find you when they look for your products and services.
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7 Reasons Why Your Business Website Needs a Blog
"I already have a website, why do I need a blog?" "I'm not sure I should bother with a blog, I already do Social Media."
These are only a couple statements I often hear from people, there are many more along those lines. Business people often don't understand the value of a blog, especially a blog that is attached to your website.
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business blogging, content, expert, Google, inbound links, links, search engines and seo.
What shall I tweet? Twitter Content for Beginners
I often get asked by business clients who are new to Twitter “What do I do on Twitter? What shall I tweet?” The basic, most straight forward answer is: whatever you think people will find interesting and you can convey a meaningful message in 140 characters or less. Twitter content doesn't have to be rocket science.
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