Blogging for accountants is a great way for accountants to ramp up their marketing by doing something they’re really good at - talking about accounting.
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Blogging and SEO – Important factors to consider when you want to optimise blog posts
What influences a website’s search rankings? Is it still links and keywords? Does blogging have anything to do with this? How do you optimise blog posts?
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How to change what appears in Google search results
Each of the sections of the Google search results is called a snippet and optimising this snippet is what we're talking about today.
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How Blogging can help you reach new customers
Most of your customers are probably coming from word of mouth, referrals, networking and similar avenues. This makes it difficult to attract customers from outside your existing network. So how can you get new clients that are currently unreachable for you? Do you have to spend tons of money on advertising? Not necessarily. So how can you reach new customers? The answer is blogging.
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Blogging Frequency – How often should you blog
We have discussed the benefits of blogging in several articles in the past (links). By now there should be no doubt in your mind that blogging is extremely beneficial for your business. There is one element, however, that is more important than any other and that is to blog regularly. But is there an optimum blogging frequency?
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6 ways blogging can get more traffic to your website
“Build it and they will come!” This famous (mis)quote from the film ‘Field of Dreams’ starring Kevin Costner does not apply to many things unfortunately. It would be wonderful if all you had to do is open a shop and customers would flock in or create a film and everyone would watch it. The same is true if you build a website. Just because it’s there doesn’t mean traffic automatically appears. So how can you get more traffic?
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Should you copy other people’s blog posts?
What you can and can't do when it comes to copying other people's blog posts. If you are tempted to copy web content read this first.
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What is the best blogging style for a business blog?
“Do I have to write my blog posts in a formal or an informal style?” This is one of the questions I get asked a lot. Business owners who are thinking about starting a blog want to make sure they find the right tone. This is understandable. So here are some easy pointers to find the right blogging style.
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What is SEO and why your website needs it
SEO is a bit of a moving target but if you keep a few basics right, your potential customers are going to find you when they look for your products and services.
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7 Reasons Why Your Business Website Needs a Blog
"I already have a website, why do I need a blog?" "I'm not sure I should bother with a blog, I already do Social Media."
These are only a couple statements I often hear from people, there are many more along those lines. Business people often don't understand the value of a blog, especially a blog that is attached to your website.
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