Even though relevant content is king when it comes to Search Engine Optimisation (SEO) these days, keywords are still very important. People use them to find you, type them in when they look for your content online. It’s important to make it as easy as possible for these people find your blog posts.
If your blog is an extension of your company website, then you’re probably using your blog posts as marketing material. You want to establish yourself as an expert in your field. That field will be defined by keywords.
Talk to people you know, who don’t know your industry or business too well, and ask them what they would type into Google to find your type of product or service. This information is invaluable. Use these search terms (or keywords) in your blog to make your blog posts SEO friendly.
Use at least one of the keywords in your headline which should be formatted as a Headline1 (HTML calls this an H1 tag) so it stands out. Main headlines are one of the areas where search engines pick up keywords.
Remember, it is real people that need to be able to find and read your blog posts. It is also these people who will comment, share and interact with your blog and your website. Avoid “Keyword Stuffing” – Google has become very sophisticated – it can spot where content has been deliberately overloaded with keywords and it ranks those posts down for it. Choose one or two keywords that are relevant to your topic and use them naturally as part of your narrative. You don’t want to put people (or Google) off from valuing your content highly.
Do you know about Google’s “Keyword Planner” tool, which is part of an Adwords account? You can set the account up for free, you don’t have to create adverts to be able to use it. You need to enter one basic keyword as well as a landing page and a product category. The tool then presents you with “Ad Group Ideas” and “Keyword Ideas”. The tool also shows you how often people searched for each keyword during the past month giving you a measure of how popular it is.
Armed with a list of relevant keywords, you can now create blog posts that are highly searchable. And thanks to the inclusion of the right keywords you will drive more traffic to your website.
Over to you
If you are thinking about beginning to blog but you’re not sure where to start, we provide blogging training for businesses. This can be either an online course or a tailored one-on-one training program. Please get in touch with me to find out more at: email@example.com .