Are you worried you’re giving away too much free content?

When you start out on your blogging journey you might be wondering whether you’re giving away too much free content. The best advice I can give you is: don’t worry about this. At all. Here’s why.

When you give away lots of amazing content, good advice, useful information and all that other amazing value, you are establishing yourself as an expert. So what, if you give away some tricks of the trade? It shows that you know what you’re talking about, that you ARE the expert you claim to be, that you do know your stuff.

There is no such thing as too much free content

When it comes to paying clients, they much rather employ someone who has proven their knowledge to them ahead of time and they know, is someone they can trust. Potential customers are much more likely to become paying customers if you do give away all that content so they can basically “try before they buy”. Their thinking will go along the lines of “if this business is giving away this amazing content for free, how awesome is their paid work going to be?”

There are, of course, people, who are always out to find free information and will only ever use free information. Yes, these people will not become your clients. But, chances are extremely high, that these people would never have become your clients anyway, even if you hadn’t given away your great content. They would simply have found what they were looking for somewhere else – for free. But they might recommend your website to someone else, who is looking for what you’re offering and is willing to pay for your products or services.

If you are unsure about the amount of free content you are giving away, think “why, what and how”. Click To Tweet

If, after reading this, you are still unsure about the amount of free content you are giving away, think in terms of “why, what and how”. Tell you readers “why” you recommend they do certain things and “what” it is you are recommending they do. But leave the “how” for your paying clients. This way you can be sure you provide amazing value, but you’re not giving away “the farm”.

Over to you

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This is only one of the many strategies I teach when working with my blogging clients.
If you want to learn more about what I do, please click here.
Categories: Blog and Blogging.
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