Do I really need a blog for my business? I get asked quite regularly and the answer is a definite, resounding Yes. So for those of you who have been pondering on this question, today I am going to concentrate on the 3 most important reasons why Blogging for business is an absolute must:
1. To show that you are an expert
Blogging is the best way to show that you are an expert in your field. You can give people tips and advice within your realm of knowledge. You can provide case studies that show how you have helped other clients. It’s also a good idea to share tricks of the trade. Sharing research and giving your take on problems and issues that often arise within your industry can really add value.
In short, blogging is an excellent opportunity to demonstrate that you know what you are talking about. That you are “the-go-to-person”. Do feel free to give away useful information – it reinforces your status as an influencer and who doesn’t want to buy from an expert?
Who would you rather buy from: someone who dabbles a bit or someone who has proven to you that they know exactly what they are talking about?
2. To develop the “Know-Like-Trust” Factor
This is closely linked to the first point, as being perceived as an expert brings with it a certain amount of trust, but there’s more to it than that. When you first start out, your potential clients don’t really know who you are. By going through the process of sharing more and more of your knowledge, people start getting to know you.
With consistent blogging and being generous with your expertise, your readers will come to like you, look forward to your next blog and finally begin to trust you. With that you have reached the most important stage, because we are so much more likely to buy from people we know, like AND trust.
3. For Search Engine Optimisation
Let’s look at the technical advantages of blogging. It is incredibly good for your SEO (search engine optimisation). Google & Co love websites that are updated regularly with useful and relevant content, that is consumed by people on a regular basis. Blogging ensures that you are ticking all these boxes.
When good, relevant content goes out on a regular basis, people spend longer on your website and more like to keep coming back for more. All these elements help you rank higher in search engines without spending any money on SEO. Make your website the go-to place in your niche by providing regular updates. Share those blog posts on social media and through email marketing, driving more traffic to your website and watch your ranking move in the right direction.
Blogging for Business – A Must for Any Modern Day CompanyBlogging for Business - A Must for Any Modern Day Company Click To Tweet
Does your business have a blog yet? If not, get started today. Most websites have a blogging facility, if not speak to your web designer to install one. The ideal place for your blog is right there, on your website. If the blog is separate you cannot benefit from the SEO benefits I mentioned above and you have to remember to link each and every post back to your site.
Do you have any questions about blogging for business? Just leave them in the comments. 🙂